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WATCH
Then keep scrolling — this year goes further south. |
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THE RALLY
The Motivation Rally is a 5-day driving event starting in Atlanta, Georgia with stops in Tampa, Orlando, Miami, and the Florida Keys before heading home.
Five days of supercars on the open road and the kind of friendships that don't end when the wheels stop rolling. 
01 / CURATED
Routes you can't book on Google Maps
Every fuel stop, photo op, regroup point, and dinner is pre-arranged. You spend the week driving, not planning.
02 / CINEMATIC
You leave with a film, not just photos
A professional crew rolls with the pack the entire trip. You leave with content you can actually post — not a phone full of windshield shots.
03 / CONNECTED
The pack is the reason you'll come back
Doctors, founders, athletes, creators — the Rally fills with high-trust people who happen to drive interesting cars. 30 of 32 drivers from Rally 2025 are coming back for 2026.
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WHAT'S INCLUDED ✓
Curated dining playbook + organic group meals — reservations and suggestions at the best spots along the route — see the full itinerary for the curated stops. Group lunches and dinners come together on the road; everyone covers their own tab.
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Curated 942-mile one-way route — including the 113-mile Overseas Highway, the Seven Mile Bridge crossing, A1A on South Beach, and Bayshore Boulevard at night.
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Negotiated hotel perks at the InterContinental Buckhead, Tampa Marriott Water Street, and Fontainebleau Miami Beach. A dedicated travel concierge (a real person, not AI) helps every driver book their rooms at the best negotiated rates.
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Private Voxer comms channel for the convoy — live route updates, fuel-stop calls, and post-rally networking with the entire pack.
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The pack itself — 5 days alongside doctors, founders, athletes, creators, and operators who happen to drive interesting cars.
Comparable supercar tour: $4,500+
Rally entry: $0 for first 25 confirmed drivers
You cover your own hotel, fuel, and share at group dinners.
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THE OVERSEAS HIGHWAY
Stretching 113 miles from the mainland to Key West, the Overseas Highway crosses 42 bridges over turquoise waters connecting the Florida Keys. The crown jewel is the Seven Mile Bridge — one of the longest bridges in the world, with nothing but open ocean on both sides. This is not just a drive. This is the most cinematic road in America.
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Who's Coming!
68 Awesome Drivers Registered!
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WORD FROM THE PACK
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Rally Itinerary
Five days · four cities · one unforgettable run
Route changes, lunch picks, regroup signals, traffic warnings, and pack chatter all run through the app. Install it before kickoff so you don't get left behind when we're on the move — we'll loop you into the rally channel as we get rolling.
Download Voxer-
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4:00 PM ET · 3 hrs
Vehicle Pickup & Sticker Install
Voxer · Chess's call listAll cars staged at Perfection Wraps by 4pm — ship-ins were handled earlier in the week with Chess. Local drivers, swing by between 4pm and 7pm to get your rally decals applied (or catch us at the Comedy Theater later if you can't make it). Video crew rolling.
Rally SponsorPerfection Wraps · 503 Hickory Ridge Trail, Suite 107, Woodstock, GA -
7:00 PM ET · ~45 min
Night Cruise · Convoy to Norcross
Voxer · Stay locked for turns & regroupsRoll out as a pack from Perfection Wraps. ~45 min cruise via I-575 → I-75 → I-285 E to Jimmy Carter Blvd, fresh decals catching headlights all the way into Norcross. Stay tight on Voxer so we regroup at exits and roll in together.
Destination: Atlanta Comedy Theater · Norcross, GA -
7:45 PM ET
Networking, Cars & Dinner
Private space for the rally crew. Exotic cars on display in the lot, dinner inside (order off the menu, pay-your-own), meet your road family for the next four days. Video crew rolling — interviews, b-roll, the works. Stickers still available for anyone who couldn't make Perfection Wraps.
Atlanta Comedy Theater · 4650 Jimmy Carter Blvd, Suite 114b, Norcross, GA -
9:00 PM ET · Doors 8 PM
Live Comedy Show · Thursday Night Throttle
Buy Tickets · Atlanta Comedy TheatreFull set inside the theater once we've networked, eaten, and ogled the cars. This is where the room comes together — first inside-jokes of the rally start tonight. Each driver buys their own ticket directly from Atlanta Comedy Theatre so they can manage headcount and planning — please book yours before Aug 27.
Atlanta Comedy Theater · 4650 Jimmy Carter Blvd, Suite 114b, Norcross, GA
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02
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8:30 AM ET
Driver's Meeting · Hotel Lobby
Quick all-hands in the InterContinental Buckhead lobby before we roll. Route, regroup points, Voxer check, fuel plan. Coffee in hand.
InterContinental Buckhead · lobby -
9:00 AM ET
Wheels Up: Atlanta → Tampa
Voxer · Live routeFuel up and roll out. I-75 South through the Georgia countryside. Route shared in Voxer.
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10:30 AM ET
Fuel & Regroup
Top off, stretch, restage the pack for the Florida push.
Buc-ee's, Warner Robins, GA (I-75 Exit 146) -
12:30 PM ET · ~1 hr
Lunch & Regroup · Valdosta
Voxer · Lunch picks & regroupTake I-75 South to Exit 18 (GA-133 / Valdosta) for our midpoint break near Valdosta Mall. Split up for lunch along the St. Augustine Road corridor — grab whatever you're in the mood for without rushing.
Regroup Valdosta Mall parking lot — near the JCPenney / Dillard's side entrance. Plenty of open space to line up the convoy before we roll out together toward Tampa. -
2:00 PM ET
Welcome to Florida! 🌴
Cross the state line and keep pushing south on I-75.
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3:30 PM ET · ~30 min
Scenic Regroup · Gainesville
Voxer · Regroup signalQuick stop before the Tampa push — bathroom break, leg stretch, fuel up if you need it. Cruise the Celebration Pointe promenade for photos and content with the cars, then we stage the convoy at Bass Pro Shops for the final rollout.
Celebration Pointe Town Center, 4949 Celebration Pointe Ave, Gainesville, FL 32608Regroup Bass Pro Shops parking area — 2650 Bass Pro Shops Blvd, Gainesville, FL 32608. Stage here, line up the pack, then we roll into Tampa together. -
5:00 PM ET
Arrive Tampa & Check-In
Drop bags, freshen up, meet in lobby at 7 PM.
Tampa Marriott Water Street -
7:30 PM ET
Group Dinner in Ybor City
Columbia Restaurant — Florida's oldest restaurant (est. 1905). Cuban cuisine, hand-rolled cigars, and live flamenco.
Columbia Restaurant, 2117 E 7th Ave, Tampa (Ybor City) -
9:30 PM ET
Night Cruise: Bayshore Boulevard
The world's longest continuous sidewalk along Tampa Bay. Stunning waterfront night cruise with the fleet. Then optional Ybor City nightlife.
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7:30 AM ET · Optional
Morning: Clearwater Beach
Early risers can hit America's #1 beach for sunrise photos with the cars on the causeway. Crystal clear Gulf water.
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10:00 AM ET
Depart Tampa → Orlando
Voxer · Pack chatterI-4 East, ~90 minutes. Regroup at the Orlando stop.
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11:30 AM – 2:30 PM ET
Orlando Day Stop: Lunch & Luxury Shopping
Voxer · Where everyone wentThe Mall at Millenia (Gucci, Louis Vuitton, Ferragamo) or Disney Springs. Take your pick — eat, shop, and flex.
The Mall at Millenia, 4200 Conroy Rd, Orlando -
3:00 PM ET
Orlando → Miami via Florida's Turnpike
Voxer · Convoy live~3.5 hour push south. Flat, fast, and open. Keep the pack tight.
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6:30 PM ET
Arrive Miami & Check-In
Welcome to the Magic City. Drop bags, change clothes, get ready for the night. Two nights here, so settle in.
Fontainebleau Miami Beach -
8:30 PM ET
Group Dinner: Mangos Tropical Cafe
Live entertainment, tropical vibes, and incredible food right on South Beach.
Mangos Tropical Cafe, 900 Ocean Dr, Miami Beach -
10:30 PM ET
South Beach Night Cruise 🌃
Ocean Drive cruise with the fleet — neon lights, art deco, and the Atlantic breeze. Then optional nightlife: LIV at Fontainebleau, E11EVEN, or rooftop vibes.
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8:00 AM ET
Depart Miami → Florida Keys
Voxer · Route updatesTHE drive of the rally. US-1 South — the Overseas Highway. 113 miles of bridges over turquoise ocean. Cameras ready.
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9:30 AM ET
Photo Stop: Islamorada
Robbie's Marina — feed giant tarpon off the dock, snap photos with the cars on the waterfront. Quick and iconic.
Robbie's Marina, 77522 Overseas Hwy, Islamorada -
10:30 AM ET
Seven Mile Bridge Crossing 🌉
The crown jewel. Open ocean on both sides for seven straight miles. Pull over at the old bridge for the ultimate photo op.
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12:30 PM ET
Arrive Key West & Lunch
Park the fleet on Duval Street for maximum impact. Lunch at Blue Heaven — open-air dining, roaming chickens, legendary vibes.
Blue Heaven, 729 Thomas St, Key West -
2:00 – 5:00 PM ET
Explore Key West
Voxer · Find the crewSouthernmost Point photo (mandatory), Duval Street, Hemingway Home, cigar shops. Free time to explore.
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~7:30 PM ET
Sunset at Mallory Square 🌝
Don't miss this. Street performers, food vendors, and the most famous sunset celebration in America. Be there.
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8:00 PM ET
Head Back to Miami
Voxer · Night convoyNight drive back up US-1. Arrive late and rest up for departure day.
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9:00 AM ET
Farewell Breakfast
Last meal together. Share photos, swap stories, and say goodbye — until next year.
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By 11:00 AM ET
Option A · Ship Your Car Home
Enclosed transport arranged through our shipping partner. Drop your car at the designated lot by 11 AM and fly home. Details in Voxer.
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10:00 AM ET
Option B · Convoy Home
Voxer · CoordinateGroup convoy back north: Miami → FL Turnpike → I-75 N → Atlanta (~10 hrs). Optional overnight in Jacksonville or straight through to Atlanta/Ohio. Coordinate in Voxer.
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Safe Travels! 👋
Share your arrival updates in Voxer. Until the next rally — stay motivated.
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Rally Hotels
Three properties, four nights, one curated convoy — all booked through one person.
Latest rates · rally perks · official VIP / Confirmed status
Rates fluctuate week to week and our negotiated rally rates aren't published online. Call or email Tiana Samuels — Tailored Luxe Travels to book the rally block. Booking through Tiana is also how you get marked VIP / Confirmed on the rally roster, locked in with the pack at every stop.
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Atlanta, GA · 1 nightInterContinental Buckhead
Thursday, August 27- $100 USD hotel credit
- Complimentary breakfast for 2
From $285all-in (taxes & fees)BOOK Call Tiana to lock the rally block and your VIP / Confirmed roster spot. -
Tampa, FL · 1 nightTampa Marriott Water Street
Friday, August 28- Complimentary breakfast for 2
From $313all-in (taxes & fees)BOOK Call Tiana to lock the rally block and your VIP / Confirmed roster spot. -
Miami Beach, FL · 2 nightsFontainebleau Miami Beach
Saturday & Sunday, August 29–30- $100 USD hotel credit
- Daily complimentary breakfast for 2
From $848two-night stay, all-in (taxes & fees)BOOK Call Tiana to lock the rally block and your VIP / Confirmed roster spot. -
Alt Stay · Miami Beach · 2 nightsNautilus Sonesta Miami Beach
Saturday & Sunday, August 29–30This is not the main rally hotel. The official rally block in Miami is at the Fontainebleau Miami Beach (above) — book that one if you want to be with the pack at every group event. The Nautilus is a separately-bookable, lower-cost option for drivers who'd rather save on accommodations and don't need the rally-block perks.
Approx. $176 less than the Fontainebleau- No rally-block perks (no hotel credit, no breakfast)
From $672two-night stay ($336/night), all-inBOOK If you want the lower-cost route, call Tiana — she'll book this property for you. Note that you'll still be VIP / Confirmed on the rally roster, you'll just commute between hotels for the Miami group events.
ⓘ Parking and/or valet fees are separate, payable at each property.
ⓘ Hotel rates may fluctuate based on availability. Prices shown are quoted as of April 23, 2026 — call Tiana for the latest rally rate.
Build your rally
Tap any option to add it to your rally. Your total updates below. One payment when you're done.
Rally Registration
100% goes to the cause. Every registration fee funds the Will Motivation Inc non-profit fundraiser — college scholarships for kids who need them. Drive the rally, change a life.
Rally Decals
Rally T-Shirt Set
LIV VIP @ Fontainebleau
Personal Photo Package
YouTube Feature Interview
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HOSTED BY
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I'm Will Moss. I host the Motivation Rally to bring together a small, hand-picked group of drivers who genuinely click — people who respect each other on the road and off, sharpen each other through good conversation, and turn five days together into a lifelong network.
Every piece of this rally is intentionally curated: the route, the hotels, the dinners, the rhythm of the days, and most importantly the pack. I keep the group small and the theme deliberate so what you take home isn't just a memory card full of photos — it's a stack of new relationships with people you'll actually want to call long after the rally ends.
The 2025 inaugural rally ran Columbus → Nashville and back. 30 of 32 drivers are coming back for 2026 — that tells you what kind of pack we build. This year we're going further south — Atlanta to the Florida Keys. If you're in, I'd love to have you with us.
Our Partners
Brands and creators supporting this event
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WATCH
Photos and clips from the 2025 inaugural rally. Hover/tap any photo to enlarge. |
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HAVE IN MIND |
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HYDRATE
Florida in August is HOT. Bring plenty of water, keep the AC ready, and stay hydrated at every stop. Heat exhaustion is real. |
TOLL READY
Florida's Turnpike and most highways use SunPass or toll-by-plate. Get a SunPass or make sure your car's plate is registered for pay-by-mail. |
FUEL UP
The Overseas Highway to Key West has limited gas stations. Fill up completely before leaving the mainland. Don't get stranded on a bridge. |
RAIN READY
August means afternoon thunderstorms in Florida. They're fast and heavy but usually pass quickly. Have a plan to pull over safely if needed. |
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HAVE IN MIND |
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HYDRATE
Florida in August is HOT. Bring plenty of water, keep the AC ready, and stay hydrated at every stop. |
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TOLL READY
Florida's Turnpike uses SunPass or toll-by-plate. Get a SunPass or make sure your plate is registered. |
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FUEL UP
The Overseas Highway to Key West has limited gas stations. Fill up before leaving the mainland. |
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RAIN READY
August means afternoon thunderstorms. They pass quickly but pull over safely if needed. |
| LET'S MAKE THIS RALLY ONE TO REMEMBER - FOR THE RIGHT REASONS |
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| We expect every driver to roll responsibly — no exceptions. Drive sober, drive aware, drive with respect for the road and the people on it. In our inaugural year (2025), our community delivered a perfect record. Let's keep it that way for 2026. |
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Tickets
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Accidents
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Drunken Police Encounters
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Cracked Windshields
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Flat Tires
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Altercations
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| Inaugural 2025 Rally record. Let's keep it perfect in 2026. |
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BEFORE YOU REGISTER
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Group dinners: smart casual to dressy — STK Atlanta and Mangos South Beach skew up; Blue Heaven in Key West skews down. Pack one good shirt or one good dress and you're covered.
5 days. One pack.